Design Management is seen as a challenge since it aims to coordinate design practices in an integrated manner on strategic, tactical, and operational levels. Thus, this paper discusses a design management framework for application in companies. The proposal is a result of gathered evidence collected in five product development companies. The methodological procedures used were: bibliographical revision, field research with probability sample (applied to ninety designers), case studies (done with collaborators and managers of three different companies), and action research (performed on strategic, tactical, and operational levels of all five companies). The results achieved enabled the construction of a framework composed by eight stages which aims to “intend, engage, structure, and undertake” the insertion of integrated design practices in companies. From the understanding that companies have different maturity levels in design utilization, the framework also presents ways of being shaped according to the organization profile.
|Keywords:||Design Management, Framework, Companies|
Ph.D. Student, Federal University of Rio Grande do Sul, Porto Alegre, Brazil
Associate Professor, Federal University of Rio Grande do Sul, Porto Alegre, Brazil
Professor, Research Centre in Architecture, Urban Planning, and Design, Faculty of Architecture, University of Lisbon, Lisbon, Portugal