Design Management in Practice: Framework for Application in Companies

By Bruna Ruschel Moreira, Maurício Moreira e Silva Bernardes and Rita Assoreira Almendra.

Published by The International Journal of Design Management and Professional Practice

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Article: Print $US10.00
Article: Electronic $US5.00

Design Management is seen as a challenge since it aims to coordinate design practices in an integrated manner on strategic, tactical, and operational levels. Thus, this paper discusses a design management framework for application in companies. The proposal is a result of gathered evidence collected in five product development companies. The methodological procedures used were: bibliographical revision, field research with probability sample (applied to ninety designers), case studies (done with collaborators and managers of three different companies), and action research (performed on strategic, tactical, and operational levels of all five companies). The results achieved enabled the construction of a framework composed by eight stages which aims to “intend, engage, structure, and undertake” the insertion of integrated design practices in companies. From the understanding that companies have different maturity levels in design utilization, the framework also presents ways of being shaped according to the organization profile.

Keywords: Design Management, Framework, Companies

The International Journal of Design Management and Professional Practice, Volume 11, Issue 2, pp.11-30. Article: Print (Spiral Bound). Article: Electronic (PDF File; 821.865KB).

Bruna Ruschel Moreira

Ph.D. Student, Federal University of Rio Grande do Sul, Porto Alegre, Brazil

Bruna Ruschel Moreira is a Ph.D. Student at the Federal University of Rio Grande do Sul, Brazil.

Maurício Moreira e Silva Bernardes

Associate Professor, Federal University of Rio Grande do Sul, Porto Alegre, Brazil

Maurício Moreira e Silva Bernardes is an Associate Professor at the Federal University of Rio Grande do Sul (UFRGS), Brazil.

Prof. Rita Assoreira Almendra

Professor, Research Centre in Architecture, Urban Planning, and Design, Faculty of Architecture, University of Lisbon, Lisbon, Portugal

Rita Assoreira Almendra is a Designer and Professor in the Department of Design, Faculty of Architecture at the University of Lisbon.